I help companies connect with people

Hi! :)

My name is Jaakko, and I am a ‘carioca’ born designer, son of a Finnish craftsman. For over 20 years, I've been working alongside Fortune 500 companies (re)shaping cultures, products, and services, improving the lives of millions of people around the globe.

From motorboats to credit services, whether as a consultant, executive, or hands-on designer, I designed hundreds of products (physical/digital), services, and businesses in Brazil and abroad for which I was honored with more than 50 Design Awards.

Some brands I've worked with

Whirlpool logo with ring design around the letter 'p'. Black text on a white background.
Logo of "FABRIMAR" with industrial design elements.
UnitedHealth Group logo
Logo with stylized star and figure with text "ser educaciona"
Grupo Fleury logo with stylized DNA icon
AB InBev logo with stylized leaf icon
Carrefour logo with abstract red and blue shapes around a white "C".
Avianca logo with stylized bird design
Abstract geometric design with curved and straight lines, creating a symmetrical pattern on a white background.
Word 'stone' in light green lowercase letters on a white background.
Blank white image with no visible content.
Solid white abstract shape with smooth curves on a transparent background, featuring subtle color gradients.
Banco Pan logo, featuring a stylized letter "P" next to the text "Banco Pan" in bold font.
Sennheiser logo with stylized 'S' icon
Intelbras logo in green text on a white background.
Natura logo with abstract leaf design and lowercase text.
Word "anima" in lowercase letters with a stylized accent over the letter 'a' on a white background.
Santander logo with red text and flame symbol
Logo of the brand "mabe" on a white background.
Logo with the letters 'B' and 'V' in bold, block style.
GE Appliances logo with "GE" in a circle and text "GE Appliances."
Bradesco logo with abstract design

Contact me for…

Business Advisory

A new experience era is burning, pushing companies to go beyond the CX philosophy and organize the business around delivering exceptional experiences. Understand your customers, simplify, and optimize your product. Embrace innovation by fostering a creative-user-centric culture. Get in touch for product/organization roadmaps, go-to-market, and growth strategy.

Provocative Talks

45-60min tailor-made talks, based on cases and concepts, will be presented vital strategic elements and the main milestones to put the experience into the heart of the company’s strategy. Get in touch for aspirational talks about customer-centricity, experience-led organizations, and design-driven innovation.

Executive Mentorship

As technology evolves and markets change, we need new leaders who can imagine new projects in order to create new institutions. A five-session program to unleash your leadership potential to create an out-performing business with a customer-led culture strategy. Get in touch for a flexible program to excel with an innovative attitude.